I’M ROBYN KELLY
My unconventional path started early in life…
I left home at sixteen.
Not because I didn't have a loving family — but because I was being raised in a high-control, cult-like religion where my path was already written for me. I had questions. Big ones. And I couldn't accept a life that demanded blind obedience at the expense of my freedom.
So I left. And I figured it out on my own.
In my twenties, I built a career in tech sales from a Craigslist ad. I climbed quickly in a male-dominated industry eventually becoming Distribution Sales Manager for North and South America, making six figures as a late-twenty-something woman with no formal degree.
At 29, the company was sold. I took my shares and bet on myself.
Within a year of launching my own agency, I was named Young Entrepreneur of the Year. But fast growth comes with a cost — and I was doing all of it while secretly battling something I didn't yet have a name for.
After over a decade of pain, dismissed symptoms, and advocating relentlessly for myself, I was finally diagnosed with endometriosis. Getting the diagnosis didn't break me. It confirmed something I'd always known — that my curiosity and persistence were assets, not inconveniences.
At 36, after years of trying, I got pregnant. At seven weeks, I miscarried.
I showed up for my clients. I smiled through dinners. But inside I was running on empty. Eventually I burned out. Fully. Completely.
That's when everything changed.
My husband Nate joined the business. We moved to Vancouver Island. We simplified — the agency, our life, all of it. We got clearer on what was tangible, what was scalable, and what actually felt aligned.
Today, SWTCH HOUSE helps beauty and wellness brands scale beyond their first growth ceiling through performance strategies that get real results. And we're in the midst of launching a functional fragrance brand rooted in presence and intentional living.
None of it went according to plan. All of it was the education.
