Awareness is Beautiful.
Self-awareness is one of those things we hear about all the time, but it’s often brushed off as “fluffy” or “personal growth jargon.” The truth is, it’s one of the most practical skills we can build - in our personal life, in our relationships, and in business. Without it, we keep pushing past our limits, ignoring what our body or mind is telling us, and ultimately heading straight toward burnout.
Self-Awareness is Beautiful
Awareness is the quiet voice that tells us the truth before we even say it out loud.
It shows us when we don’t want something.
It highlights what we love doing.
It helps us notice how certain people and places make us feel.
It brings attention to how habits or rituals shift our energy.
It gently nudges us when we’re reverting to old patterns.
It’s not always comfortable… but it’s always valuable.
Self-Awareness and Intuition: Two Sides of the Same Coin
To me, self-awareness and intuition are deeply linked. Self-awareness is what helps us notice what’s happening in our mind and body. Intuition is what helps us trust what we’re noticing.
Awareness says: “This person drains me.”
ntuition says: “So maybe I shouldn’t spend as much time here.”
Awareness says: “I feel resistance every time I try to work on this project.”
Intuition says: “That resistance is trying to tell me something … did we think through this yes, should it have been a no?”
Together, they help us stay in integrity with ourselves instead of forcing a path that isn’t meant for us.
Why Awareness Matters in Life
When we’re self-aware, we notice subtle cues before they become burnout, resentment, or frustration. For me, since working through my burnout recovery, my self awareness has looked like:
catching myself before I overcommit, creating ways to pause and make space.
realizing when I’m pushing my body too far and allowing myself more rest.
giving myself permission to pause by going for a walk, a run or doing some breathwork when I feel my mind going off track.
Awareness doesn’t erase the hard things, but it changes how we navigate them.
Why Awareness Matters in Business
In entrepreneurship, self-awareness is a superpower. It helps us recognize:
the kind of work that fuels you versus drains you.
when you’re forcing a path that doesn’t align.
when you need to lean on your team instead of trying to do it all.
So many of the best business decisions I’ve made came not from strategy, but from noticing how something felt.
In the past two years, Nate and I have turned down more potential clients than ever — always based on gut feeling. We’ve learned that just because someone is willing to pay top dollar doesn’t mean they’re the right fit for us. And every single time we’ve said no, a more aligned client has come along, or a current client has expanded their work with us. And whenever this happens - we always look at each other and say with big smiles on our face, “This is why we said no last month.”
Awareness Without Action?
The key here: awareness is the first step, not the last. Noticing is powerful, but what we do with that awareness is what changes our life.
For me, awareness has led to better boundaries, more sustainable routines, and the courage to let go of paths that no longer fit.
Self-awareness is beautiful because it keeps us rooted in truth. It’s not about having everything figured out, it’s about having the courage to notice, pause, and choose again.
